One bottle, done properly.

We're a small UK team who got tired of sunbeds, streaky mousse and brands that overpromise. So we made one product and spent our time making it good.

Our story

Started in a bathroom, not a boardroom.

Rosie burned in ten minutes and hated the sunbed shop. Her flatmate Dan worked in a formulation lab. They made the first batch of Tanners Direct for their friends, and their friends wouldn't stop asking for more.

Two reformulations later, it's still the only thing we sell. We make it in a UK GMP-certified facility, ship it ourselves within 24 hours, and answer every DM personally — usually within the hour.

No influencers on retainer. No "limited edition" scents. Just one bottle, honest pricing, and a refund policy generous enough to embarrass our accountant.

1Product, done properly

24hDispatch, every order

90Day money-back guarantee

10%Off every subscription box

What we stand for

Three rules we don't break.

Honest about safety

Independent dermatologist review, full ingredient list on the box, and a leaflet that tells you who shouldn't use it. If a question makes us uncomfortable, we answer it anyway.

Easy in, easy out

Subscriptions pause or cancel in one tap. No phone lines, no win-back emails, no minimum term. Ninety-day refunds, even on an opened bottle.

Made in the UK

Formulated, filled and posted in the UK. Recyclable glass, paper-only packaging, and a courier that pays its drivers properly.

“We'd rather sell one thing that works to people who come back than fifty things to people who don't.”Rosie, co-founder

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